Media Analyst

THE JOB:

Saxo Bank is looking for a talented Media Analyst to support their ambitious client acquisition efforts. The candidate will join the Marketing department and work closely with the Paid Media and Digital Analytics teams. The role’s main responsibilities are ensuring data quality, managing tracking and leveraging data-driven insights. As a Media Analyst, you will present insights and recommendations to the marketing team to maximize commercial impact. Saxo currently runs an advanced Adobe tech stack with integrations to, and activation of, all lead and client data.

YOUR RESPONSIBILITY:

Reporting

  • Cultivate advanced product expertise in Adobe Analytics
  • Educate the rest of the team on best practices and new features in Adobe Workspace
  • Proactively monitor website + marketing performance and identify performance outliers
  • Present intra-/cross channel insights for marketing budget allocation, informing media plans and execution
  • Activate and operationalize multiple data sources for marketing reporting and steering
  • Project management of new endeavors requiring resources from multiple teams (Paid Media, Digital Analytics, Data Science, IT, etc.)
  • Experience with PowerBI and SQL programming is a plus.

Data hygiene

  • Ensure correct data uploads across all channels
  • Ensure availability and correctness of all data science uploads in Adobe Workspace
  • Create alerting framework for discrepancies between platforms
  • Create anomaly alerting framework to notify Paid Media and inform corrective action
  • Maintain Paid Media tagged library for Adobe dimensions/metrics/segments 

Tracking

  • Definition of tracking requirements
  • Tag implementation in Doubleclick Campaign Manager, Social channels and on-site
  • Tag management in Adobe Launch
  • Develop app tracking, from app downloads to in-app onboarding
  • Maintain and develop tracking for Attribution

Attribution

  • Data collection, hygiene, modelling and enhancement for Attribution
  • Translate Attribution insights into actionable recommendations for media mix modelling, budget allocation and campaign planning
  • Ensure full adoption of Attribution features in Adobe Analytics
  • Develop Attribution reporting in DCM & Facebook
  • Triangulate DCM, Facebook and Adobe data to verify insights
  • Regularly present Attribution insights to the organization, together with Paid Media channel heads 

Automation

  • Promote the use of automation and rule-based campaign management across channels
  • Implement and maintain PPC scripts
  • Assist Social team in adopting automated features in 3rd party tools
  • Automate reports in Adobe Analytics (and PowerBI) and reduce manual reporting in the team

WHAT YOU NEED TO SUCCEED: 

  • A proactive attitude. You can envision, plan and deliver on projects independently
  • A detail-oriented approach. Execution quality and reliability are your trademark
  • A curious mindset. You don’t miss a chance to test the newest tools and challenge the status quo by asking constructive questions 

WE OFFER:

  • A competitive salary plus benefits package and an exceptional working environment
  • A chance to work in one of the best inhouse marketing teams in Denmark, with sizeable budgets and advanced tools
  • Be part of a young and talented team, which is dynamic and very ambitious
  • A chance to join an established company with an innovative mindset. Days are never dull at Saxo, and you can always look forward to new major projects.
Expected Start Date:
Soonest possible
Location:
Copenhagen
Job type:
Permanent
Working hours:
Full-time
Working days:
Day
Contact person:
Nicolò Pagliari
Tel: +45 39776913
Company homepage:
https://www.home.saxo/